Energy is changing.

This is happening globally at both macro and micro scales, in generation and demand, as new technologies are rolled out at pace. The direction is forwards, the momentum is building. It is an unstoppable energy revolution.

However we feel about this is irrelevant. The wave is coming, and everyone is going to get wet. We can sit on the beach and command the tide to turn, or grab our surfboards and paddle out.

Back in the mid-2010s, I was hearing that renewables would provide unpredictable generation, that the grid wouldn't be able to cope with. I was also hearing that electric cars would require lots of additional power, that the grid wouldn't be able to cope with.

When you are siloed, you can only see problems. Taking a holistic approach, considering the context, the opportunities emerge. Back then the answer was immediately obvious, and now I charge my EV in the middle of the night, when the demand for grid power is low, and energy is cheapest.

I've founded Olive Green to help companies and organisations navigate the transition. This will predominantly be electrification driven by decarbonisation. These changes to Heat & Fleet will impact power and energy requirements, and the compound effect of multiple changes makes for a complex problem space. This is the focus of our support.

Whilst the scope and scale of the change may be daunting, there are as many opportunities as there are threats. Finding the fundable and sensible steps through this space is how we can help.

I am genuinely optimistic and excited about an electric future. I want everyone to embrace the change and join me in a 21st Century which is cleaner, quieter, more reliable, safer, cheaper and has much, much better acceleration.

-Bob Hicks

Founder of Olive Green